Summer 2008 saw the launch of Autumn 2008 saw the launch of which includes the My
Coke Rewards online loyalty scheme. My Coke Rewards is an sms/online driven loyalty program across all Coca-Cola brands
through which customers can exchange MyCoke Star Points for a selection of prizes. Each customer can create an account either
online or via mobile phone and send codes found underneath labels of Coca-Cola brand bottles which are transferred into
points. The accumulated points can soon be redeemed for prizes from an online shop or via mobile phone.

Abakus Solutions designed a seamless system integrating interactive MS technology to online intelligence to create a unique
loyalty experience. The scheme is already in its fourth phase as it as already given away several prizes including; Coca-Cola gadgets, mobile phones, McDonalds' vouchers, Supermarket discount vouchers & Abba ‘Mamma Mia' tickets.

In the coming weeks we will be seeing the launch of three website for Coca-Cola, Coke Zero and Diet Coke.