MyCoke has once again entrusted Abakus Labs with their new and innotive phase - MyCoke Sprite Refreshment Zone. The idea of this phase was to develop a shop through which their MyCoke users could redeem their points for clothing and accessories from the O'Neill brand.
The idea of the shop was to give its users two options: either to redeem an item immediately or else to put an item in the Wish List until enough points were collected by the user. In this way the user had the opportunity to save an item item for when they have enough points.
Needless to say that the campaign was immediately a hit with the MyCoke users. So much so that the shop had to be closed for a short period of time until new items were restocked!