After the success of MyCoke's Diet Coke Virtual Couture last year, General Soft Drinks Ltd, felt that this was a web event to be repeated. Abakus Solutions was again behind the Virtual Couture website launched in May 2010.

At Diet Coke's Virtual Couture, MyCoke registered users can exchange their collected MyCoke Star Points for fashion items - from shirts to dresses, from jeans to jackets, from accessories to shoes!

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